Portfolio
Elevating user experiences with Content Design
This collection showcases projects where I've crafted user-centric content, focusing on clarity and engagement. From creating compelling copy to refining information presentation, each project exemplifies the role of content in enhancing user experiences. Discover the essence of purposeful content design that not only informs but resonates with the audience, elevating digital interactions.
Serious business can still be user-friendly: The HIPAA story at Atlassian
At Atlassian, I work with the Enterprise org in delivering high-value features by supporting product and experience initiatives across different parts of the funnel. In this section, I will talk about how I delivered an end-to-end content journey for Atlassian’s HIPAA self-serve offering.
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Say it how it is: Value-centric design approach for Appsmith’s website
Read about how I improved messaging across Appsmith’s homepage, product, and pricing page so that users get a better understanding about what Appsmith is and how it can benefit them.
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Case Studies
This curated portfolio showcases in-depth research and interviews conducted with the customers of Appsmith, where I was able to obtain a firsthand look at the real value Appsmith brought to businesses. These case studies are tangible examples across diverse industries that reveal how using Appsmith streamlined workflows, fostered collaboration, and delivered results. These case studies go beyond technical insights and provide a human perspective on the transformative power of Appsmith.
Transforming digital experiences
This section showcases a project where a strategic focus on user interfaces, navigation, and overall user journeys has been key. From conceptualization to implementation, the case study highlights the thoughtful process behind improving website aesthetics and functionality.
Content Strategy
Straightforward and effective ways of strategic content creation foster meaningful connections in the digital realm. Explore a key example where I shaped brand message, and led an end-to-end transformative journey for a legacy academic journal.
Developing ‘Engage’ as a Content Strategy Initiative for Economic & Political Weekly
EPW Engage seeks to reimagine the possibilities offered by the digital, not only as a medium for promoting wider access, but also as a methodological shift in visualising and reformulating concepts, ideas, and research.
Visual storytelling
Every color, shape, and element plays a role in crafting a cohesive and engaging visual identity.
